#Overview

Chingu sells an anti-hangover gel — oriental raisin tree, NAC, kudzu flower — under a brand that talks like a friend rather than a supplement company. Hang out, not over with. The entire catalogue is one product in three quantities: a single, a ten-pack, and a twenty-four-pack the brand calls the MVP.

#The Actual Problem

With one SKU, there is no browsing to design for. Everything rests on convincing a visitor who has never heard of kudzu that this works and is worth $3.99 to find out. So the storefront is built as an argument rather than a catalogue — ingredients explained in plain language, an FAQ that answers the sceptical questions instead of the flattering ones, and pack sizes framed as a level of commitment rather than a discount table.

#Build

Blocksy and Stackable underneath, so the client keeps editorial control of that argument after launch — the copy will change far more often than the product does. Tailwind holds the styling together as blocks get rearranged, and WooCommerce takes payment through WooCommerce Payments.